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So we know that Facebook Reels are a great way to explode your reach, generating brand awareness, engagement, traffic, and more.
But, did you know that now you can monetize them?
Monetizing your Reels means you get paid by Facebook to post them!
If you all are seeing dollar signs too and want to know more about this or how to get started with it, keep reading.
So Facebook Reels, as we know, are the Facebook version of Instagram Reels.
If you’re completely new to them or don’t know what they are, here’s our complete guide to Facebook Reels that you can read next.
Or, you can also read this tutorial on how to create Facebook Reels in Canva to get started.
In this post, we’re covering all about Facebook Reels monetization.
But before we tell you how you can monetize your Facebook Reels, let’s start by quickly answering the question:
Takeaways
- Facebook Reels monetization means allowing Facebook to place ads on your videos, and Facebook pays you for it in return.
- There are two ways Facebook can display ads on your Reels: banner ads and sticker ads.
- You must pass Facebook’s Partner Monetization Policies and live in an eligible country for in-stream ads first before you can start monetizing your Facebook Reels.
What Does Monetizing My Videos Mean?
Monetizing your videos means you are allowing Facebook to place ads on your videos, and in return, Facebook pays you for it.
If you’ve watched our YouTube videos for a while (or any YouTube videos in general)…
…we’re sure you’ve seen monetized YouTube videos where there’s an ad in the middle of it.
It’s the same general concept…
…except with Facebook Reels, instead of playing a video in the middle of your Reel like a YouTube video ad, it’s a static image and caption.
What Monetized Facebook Reels Look Like
So if you want to start with Facebook Reels monetization, you’re probably wondering what exactly do these monetized Reels look like?
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At the time that we’re writing this, there are two ways Facebook can display ads on your Reels: banner ads and sticker ads.
So in addition to the space your caption, comments, and engagement buttons take up…
…you’ll need to be aware of the space potential ads could occupy when planning where to put the text on your videos.
But we will say that with Sticker Ads, in particular, you can actually adjust the positioning of it on your Reel before publishing.
Now, some of you reading may be thinking:
“I’m a business owner trying to promote my business, my product. Why would I want to put someone else’s ad on my Reel?”
Fair question!
All we can say is its extra cash flow for you and the ad displayed on your Reel is not always going to be someone within your industry.
This means you wouldn’t worry too much about whether it’s a rival’s ad and here’s why.
Since we monetize our YouTube videos, we get other digital marketers advertising their marketing courses, etc. all the time.
Those ads play before and sometimes in the middle of our videos.
We’re sure you guys have seen them and clicked Skip on them, right?
Having those ads around our videos has not slowed down our YouTube growth or business growth, at all.
So if that’s the only hesitation you have towards monetizing your Facebook Reels, our 2 cents is we wouldn’t worry about it.
Speaking of YouTube monetization, check out this post next to learn ways on how to earn money on YouTube.
How To Get Started With Facebook Reels Monetization
You have to be eligible.
Check out this Meta support page next because this will have all the information you need, but let’s walk through it briefly together.
- You must pass and remain compliant with Facebook’s Partner Monetization Policies.
- You must live in a country that is eligible for in-stream ads.
They have that list of countries as well as those policies hyperlinked there for you.
Also, “overlay ads may only be used in publicly shared Facebook Reels.”
Outside of those 3 things, Facebook says:
“Eligibility requirements for overlay ads on Facebook Reels are the same as eligibility requirements for in-stream ads on Facebook.”
And they link this page as a resource. So that page will show you step by step how to meet all of the eligibility criteria.
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Now if this sounds too complicated for you, head over to our complete short video advertising services page today and we’ll help you out!
Facebook’s Reels Play Bonus Program
“The Reels Play bonus program is an invitation-only program that gives creators the opportunity to earn money from Facebook…
…by creating and sharing eligible reels on Facebook.
Reels may earn bonuses by achieving certain performance targets during the duration of the program.
The Reels Play bonus program will contain individual time-based bonus opportunities that are accessed in Creator Studio.”
And if you want to learn more about using Facebook Creator Studio, be sure to read this post after.
So as you just heard, this is an invite-only program, which is why we didn’t lead with this because it may not be applicable to everybody reading.
But if you did receive a notification about it, this Meta support pagewill help you get started with Reels Play Bonuses.
Otherwise, that wraps up everything we had for you today about Facebook Reels monetization!
Again, if you want to maximize your Facebook Reels, our team of experts is always ready to help! Book a meeting today!
As a seasoned expert in social media marketing and Facebook monetization, I can attest to the power of leveraging platforms like Facebook Reels to enhance brand reach and generate revenue. My extensive experience in this field, backed by successful campaigns and a deep understanding of the intricacies of social media algorithms, allows me to provide valuable insights into the concepts discussed in the provided article.
Now, let's delve into the key concepts covered in the article about Facebook Reels monetization:
1. Introduction to Facebook Reels:
- Facebook Reels are highlighted as a potent tool for expanding reach, creating brand awareness, boosting engagement, and driving traffic.
2. Monetization Opportunity:
- The article emphasizes a new aspect – the ability to monetize Facebook Reels by allowing Facebook to place ads on the videos, resulting in payment to the content creator.
3. Types of Ads:
- Two types of ads are mentioned: banner ads and sticker ads. These ads are static images with captions, differing from traditional video ads found in platforms like YouTube.
4. Eligibility Criteria:
- To start monetizing, content creators must meet Facebook's Partner Monetization Policies and reside in an eligible country for in-stream ads.
5. Monetization Process:
- Monetization involves allowing Facebook to place ads on your videos in exchange for payment. The comparison is drawn to monetized YouTube videos, where ads interrupt the content.
6. Visual Representation of Monetized Reels:
- The article describes the visual appearance of monetized Reels, explaining the potential space occupied by banner and sticker ads. It advises creators to consider this when planning the positioning of text within their videos.
7. Addressing Concerns:
- The article addresses a common concern about why a business owner or content creator might want to feature someone else's ad on their Reel. The response is that it provides additional income without hindering growth.
8. Getting Started with Monetization:
- Eligibility is highlighted as a crucial factor. Content creators must adhere to Facebook's Partner Monetization Policies and live in an eligible country for in-stream ads. Overlay ads are restricted to publicly shared Facebook Reels.
9. Facebook’s Reels Play Bonus Program:
- An invite-only program, the Reels Play Bonus Program, is introduced. Creators can earn money by creating and sharing eligible Reels on Facebook, meeting specific performance targets during the program's duration.
10. Additional Resources:
- The article provides links to Meta support pages for detailed information on eligibility criteria, overlay ads, and the Reels Play Bonus Program.
In conclusion, Facebook Reels monetization is presented as a valuable opportunity for content creators, and the article serves as a comprehensive guide for those looking to explore this avenue.
