Scott Hums on LinkedIn: WTHR/WALV are the Local TV Home of the Indiana Fever with 17-game… (2024)

Could YouTube's partnership with the NFL signal the start of a new era for NFL broadcasting...The massive deal between YouTube and the NFL for "NFL Sunday Ticket" is not only significant in terms of its monetary value but also because it marks a major shift towards digital media for live sports broadcasting, which up to now was dominated by Linear TV.With the rise of new audiences and younger cohorts who prefer digital media over traditional Linear TV, YouTube's deal with the NFL is expected to attract more viewers to the platform.This deal also reflects the ongoing trend of media companies investing in sports broadcasting, with publishers like YouTube TV, Amazon Prime Video, and Apple TV+ competing against traditional providers like DirecTV. As CTV media continues to grow in popularity for live sports, we will likely see more deals like this in the future.#crossmedia #YoutubeTV #lineartv #nfl

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Sports is going to be what changes our viewing habits. What other type of content do you know that makes people scream at the TV? Its got the money on all sides of the table to change the game and there is shed loads of tech being poured into sports all the time. It's the type of entertainment that people are most passionate about. It's the ONLY form of entertainment that people follow for their whole lives and, importantly, that they will pay crazy amounts to viewThats why subscription-based platforms, which is the way all viewing will be, love sports and can fund significant developments from its revenueThe interview below is with 3 superpowers in this arena who know what's going on in OTT and Sports. Carlo De Marchis, James Walmsley and Alexis Gaï speak to me about The Sports Revolution and cultivating loyal followings#Streaming #OTT #sportshttps://lnkd.in/dt6yrPG6

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In Q4, linear TV viewership is increasing across almost all network categories.Here's why:🏈 Live sports have their head in the game.It's a packed time for sports fans between the MLB playoffs, NFL, college football, and the start of NHL and NBA seasons.❄️ Holiday programming is feeling festive.Networks like the Hallmark Channel and Lifetime see a surge in viewers watching the latest holiday specials.🌎 And finally, the news never rests.A lot is happening worldwide, and we're all trying to stay up-to-date.Get more insights on TV viewership through the end of the year below.#TV #Media #Advertising

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Doing this less will immediately make your broadcasts better______________________________________________________No good. No good. No good.This is a phrase that many play-by-play broadcasters use repeatedly on a missed shot in basketball. “Over to” is another that you will often hear when the ball is passed between players.Varying your vocabulary is important for all broadcasters. It makes for a more entertaining and intelligent broadcast.You'll find some play-by-play vocabulary lists on this page of the STAA website:https://lnkd.in/gF-kvuk5

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[Monthly Sports Insights 🏟️] Sports on linear broadcasters 💡Find out how the viewing habits of the younger generations impact sports on linear broadcasters All 2023 Sport Key Facts will soon be available in one report 👉 https://ow.ly/e7KU50Qemw5 #sport #linear #audience #broadcasters

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The fact that the Phoenix Suns HAVE TO hand out free TV antennas, like it's 1977, to potential fans so that they can watch the games on Channel 19 should say all you need to know about how this isn't (or shouldn't be) the silver bullet solution to reach fans sans their RSNOh, some will say the fact that they were "all gone" in 3 hours proves that fans want to watch OTA with TV antennas...but cmon, people will literally take ANYTHING that's free. And, they conspicuously omitted reporting how many antennas they handed out. Was it 10? 100? 1000? Today, only 63% of HH's have access to broadcast TV stations via MVPD (cable/satellite), vMVPD (streaming) or OTA (antenna). Despite a few fans getting free antennas, next year this will be <60%, and in 2027 will be <50%.#nba #tv #sportstv #ott #streaming #broadcast #cable #ancient #history #backtofuture #ridiculous #broadband #math #audience #reach #engage #monetize

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Anything is possible

It was a big week for sports, with various leagues and related programming snagging seven of the top 25 spots in the show ranking. #NBA playoff action continues to be a slam dunk, with games accounting for 5.07% of all minutes watched during the week, an increase from the previous week’s 4.50%. The weekly network ranking did not see drastic change: 13 networks retained their positions week-over-week — although that doesn’t mean the watch-time remained the same. ABC, which held steady in first place, accounted for 7.45% of all minutes watched, a slight decrease from the previous week’s 7.49%. See the full ranking of the top programs and networks at TVREV: https://bit.ly/3HTAFDJ

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Breaking: The Phoenix Suns free TV deal is back on, with Diamond Sports not matching an offer. Big move for broadcasting of NBA and pro sports games. Will we see more games on free TV? Eben Novy-Williams and I have the details in a new Sportico story. #sportslaw #sportsbusiness #NBA #PhoenixSuns #freeTV #regionalsportsnetwork

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Friday Trivia Time! 🧐Did you know?The first-ever television commercial aired in the United States on July 1, 1941. It was a 10-second ad for Bulova watches, aired right before a Brooklyn Dodgers baseball game. This historic moment marked the beginning of television advertising as we know it today! Join us every Friday for fascinating advertising trivia that unlocks the secrets behind the industry's evolution. Stay tuned for more intriguing facts to expand your advertising knowledge! #FridayTrivia #AdvertisingHistory #FunFacts #Cybertronads

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